Have you ever felt like book marketing is overwhelming? Does it seem like doing a lot of busy work to get your name and your book out there with little to no results?

This year I’m releasing three books, which means three book launches, and three ongoing book marketing strategies. It’s impossible to do “all the things” which is why I’m changing my strategy to focus on what’s most important. Selling more books.

Here’s the deal, you don’t have to be a major extrovert to sell more books, and you don’t have to sit on social media for 24 hours a day. You don’t need more likes on your Facebook page or followers on Twitters and Instagram. Here’s the roundup of author resources to make your book marketing effortless and help you see a significant difference in book marketing.

Email Marketing

The #1 thing that has made a massive difference in the visibility of my books isn’t social media, it’s email marketing. After the release of The Five Warriors, I paid a book promotion site to feature my free ebook which resulted in over 1500 downloads in one day. After that, when the ebook wasn’t free anymore, the sales continued. Why? Well, that’s simply the power of email.

I’ve used all kinds of email marketing provides including MailerLite, Mailchimp, ConvertKit, GetResponse, ActiveCampaign and more. If you’re just started out I recommend using MailerLite or Mailchimp.

MailerLite’s interface is easy to navigate, it integrates well with my website, and it’s free for the first 1,000 subscribers. However, what made me switch over to MailerLite is the ability to send out automated emails, for free.

Check out MailerLite and get a $20 credit

Recently I ended up switching back over to Mailchimp because they made several changes to their interface and automation.

Check out Mailchimp and use it free for up to 2,000 subscribers. 


Recently I read Guerilla Publishing by Derek Murphy who is a YA fantasy author. He has some unusual perspectives when it comes to book marketing which I can appreciate. Since I don’t have time to do “all the things” I just need to focus on what works. His approach is exactly what I need. He recommended using Bookfunnel to build your email list. I tried it out and started seeing results immediately.

Check out Bookfunnel here.

Writing and Book Marketing Challenges

Sometimes, book marketing it’s the problem, it’s actually starting, or finishing your book. This is something I struggle with since I’m not a fast writer. What helped me finish the publish The Five Warriors was taking a 100-day writing course. Here are the resources that can take you from thinking about writing to taking action and making it a reality.

10-Day Writing Challenge

Are you a writer or should you sell your laptop and focus on becoming a superhero? This 10-day challenge is designed to help you get your feet wet and determine if you truly are a writer.

Take the challenge.

Book Outline Coaching

When it comes to writing I tend to fly by the seat of my pants. I’ll write the last chapter, all of my favorite parts, and finally put them together into a coherent story. If you write nonfiction, it’s a best practice to have an outline before your start.

Learn about book outline coaching.

Courses and Webinars

Although I’m not one to actually take online courses, I absolutely love teaching them. Learning what other authors do to improve their book marketing blooms ideas that can be incorporated into your strategy.

7 Ways to Market your Book to a New Audience

After your book launch, how do you keep reaching new people and selling more books? This masterclass provides you with seven actionable tactics you can use right now.

Learn More.

How to Plan a Book Launch

This gives you the framework you need to plan a successful book launch. Plus, you’ll have accountability to stay on top of your book marketing and you’ll get a workbook, timeline, and book budget worksheet.

Learn More.

Book Sales Page

This year I’m on a mission to save authors from terrible design and help them sell more books. I teamed up with fellow authorpreneur Bradley Charbonneau to create a step-by-step course to help authors build beautiful landing pages. As ironic as it is, I learned a ton from creating my own course and have Bradley’s perspective. Collaboration is powerful because it helps me to think outside of my limited mindset.

Learn More.

Book Marketing Services

While courses are great, sometimes you just need some author assistance or someone to hold your hand through the book launch process. There are some of the services I’ve personally used to assist me in book marketing and book launching.

Shayla Raquel – sometimes you just need to chat with a marketing expert and get new ideas. That’s exactly what I did after the release of The Five Warriors, and I’ve been in touch with Shayla Raquel ever since. Her blog is packed full of resources for authors and helps you take the next step to turning your book publishing dreams into a reality.

Write.Publish.Sell – Alexa Bigwarfe helps you navigate each step of self-publishing, from writing all the way to launching and selling.

Copywriting – Here’s a service authors “think” they don’t keep, but again, you can benefit from an outside perspective. Logan M. Goodrich is a web copy specialist and a fantasy author who lives to tell stories. She loves to help authors with their book sales copy, author bios, and any other marketing content needs so that authors can spend more time focusing on what they do best – writing books. Contact her through her personal business email at [email protected] for more information on her professional copywriting services.

Book Cover Designers

Recently I’ve been participating in several group author promotions, and it’s refreshing to see how gorgeous the book covers are. I have a hard time refraining myself from downloading hundreds of books I just don’t have the time to read. Here are my top recommended book cover designers that can meet your budget, whether it’s large or small.

Amalia Chitulescu Digital Art

J Caleb Design

The Thatchery

Hell Yes Design

Book Cover for You

Book Editors and Proofreaders

Bad reviews are something you probably can’t get away from, after all, no one likes everything they read. If your book has a lovely exterior, you’ll want to ensure the interior is just as beautiful. I use beta readers to help me get my story under control and flesh out the character development. From there, I use a proofreader to weed through my grammatical errors.

Shayla Raquel

Jodi Brandon Editorial

The Bookish Fox

Recommended Reading

50 Book Marketing Ideas Every Author Needs to Know

How to Plan an Epic Book Launch in 6 Steps

Behind the Scenes of a Fiction Book Launch

What to Look for When Hiring a Book Cover Designer

Drive Fan Engagement and Book Sales with a Book Landing Page

How to Make a 60% Royalty off your Paperback Novel

Determining What Kind of Editor You Need

7 Book Marketing Challenges and How to Overcome Them

Why The Size of Your Book Marketing Budget Doesn’t Matter

What resources have helped you with your book marketing? Share in the comments below. 

Author Resources to Make Marketing Effortless

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