How important is your budget when it comes to planning a book launch?

This is a question I hear over and over again that often sets authors and writers into panic mode. Let’s be real, some of us have crazy budgets, and can do all the things, including hiring a fancy marketing company to do all of the work for us. However, others of us are crunching numbers, paying bills, and trying to make our dollars go further. Regardless of the size of your marketing budget, there are a few things you can do to ensure your book launch is successful.


It’s important to have a budget, whether you have $0/month to spend on marketing or $1000/month to spend on marketing. When you go in blindly without a plan or goals, you’ll end up spending more than you expect, simply because you aren’t sure what will work, and what won’t work. When you’re browsing through forums and having conversations with other authors, make sure you do what’s best for you and your book, instead of taking advantage of every single new opportunity.

Why The Size of Your Book Marketing Budget Doesn't Matter

Quite frankly, you need to use the budget that works best for you. If you have $0 to invest in marketing your book, so be it. You will need to focus on things that take time and energy instead of dollars. If you have a smaller budget for book marketing, you’ll need to focus on the things that will give you the most bang for your buck. Like I said in 7 Book Marketing Challenges and How to Overcome Them, there’s not simply one thing to do to improve your book marketing. Here are the three things I recommend you do to ensure your dollars for your book budget go further, regardless of the size of your budget.

Create a goal-oriented plan

It’s great to have a book marketing strategy, but it’s even better to have goals. You don’t have to have a 10-page spreadsheet with a list of all the marketing campaigns you’ll run and resources you’ll take advantage of. It’s much more effective to sit down and decide how many books you’d like to sell in a specific time frame. Perhaps you’d like to sell 25 paperback books this month, which means you’ll send up averaging about 5 books a week. When it comes to your budget you can ask yourself: Will doing XXX help me sell 5 books this week? If yes, do it! If no, save your book marketing budget for something that will actually work.

Need a plan? Enroll in the course: Plan a Book Launch

Be careful whose advice you take

Your writing style, book plot, and storyline may be similar to others, but you still come from a unique place with your book. Whether you’re releasing an ebook or planning the taking over the world of reading with your new book series, you need to be careful whose advice you take. Why? Well, there are several “gurus” out there who will tell you to try lots of book marketing strategies and tactics for hundreds and thousands of dollars. While it seems like you need to do all the things to be successful, you actually don’t. When you’re searching for advice, look for someone who is successful in meeting their goals. The last thing you want to do is take advice from someone who has a bunch of ideas but hasn’t proven themselves, you’ll end up frustrated, as well as wasting your time and marketing dollars.

Need book marketing ideas? Take the Indie Author Book Marketing Challenge.

You don’t have to do everything at once

Marketing can be overwhelming because there are a vast number of opportunities available. You don’t have to do everything! Simply focus on your goals and what will help you reach them. If you’re going to have an ebook discount, focus on blasting the online world with that news. If you have a local event coming up, focus on that. If you’re releasing a new book, you’ll need to focus on your book launch plan. Unless you have a team to delegate to, doing all the things simply leads to failure. Focus on what you’re good and what you have the time for. Slow and steady wins the race!


Need ideas for where to market your book? Check out the Masterclass: 7 Ways to Market Your Book to a New Audience.

What tips do you have for keeping your book marketing budget under control? 

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